Fitness Centre Management
Course Aims:
The Fitness Centre Management course helps develop high-potential fitness professionals into high-performing managers and helps fitness enthusiasts turn into successful fitness entrepreneurs. It provides participants with the management principles, operational models and managerial skills required to manage a facility in the rather unconventional business of fitness. On completion of the course, participants will be able to:
§ Understand how industry trends and competition internationally and locally affect the success of various business models;
§ Select a business model for their business;
§ Manage, organise and operate back-office and front-office operations and facilities using dynamic leadership and communication skills;
§ Use programme and business evaluation and planning processes to ensure the continued success of a fitness facility in a rapidly changing environment.
Participants shall, at the end of the course, have developed a business plan for their existing (development plan) or prospective (start-up) business.
Course Content:
The 45-hour course is made up of five modules as described below, and is organised around participants building a business plan for their business.
§ The Context of Fitness Centre Management introduces participants to the evolution, characteristics and the dynamics of the health fitness industry and to key stakeholders such as members/clients, other health care organisations, the general public and regulatory organisations.
o Evolution of the fitness industry
o Current trends in North America, Europe and Australasia
o Where does Thailand stand?
§ Business Alternatives introduces participants to the various options available, what they should be looking for and what the implications are in terms of finance, operations, staffing and marketing.
o Understanding the market
o Choosing a target market
o Market characteristics
o Membership options
§ Front-Office Management includes key issues related to the “visible” part of the business: principles and techniques of marketing, membership management, programme management, facility design and staffing.
o Marketing and sales
o Member management
o Service Desk management
o Programme management
o Staff Selection and Development
§ Back-Office Management covers the key issues that are less visible to members but key to successful operations as follows:
o Health and Safety guidelines
o Facility Maintenance Management
o Financial management
o Compensation
o Legal Issues and Insurance Considerations
o Computer systems and record keeping
§ Evaluation and Strategic Planning introduces models to help managers evaluate their organisational performance, assess the competitive environment, forecast industry trends and plot their future strategy.
Continuing Education Credits:
ACE 5.10 CECs
N.B. Course content can be customised to focus on areas of particular interest to participants.
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