Dec 2022 – Present
Creative Brand & Marketing Consultant | Freelance

• Partner with clients to deeply understand their brand vision, business goals, and
  audience, aiming to create brands that resonate emotionally.
• Conduct consumer research to tailor strategies that not only meet business objectives but
  also strengthen the bond between brands and their customers.
• Advise on partnerships and immersive marketing to enhance brand appeal, direct creative
  strategies for alignment, and set guidelines to ensure brand consistency across platforms.
• Host workshops to educate on brand standards and the importance of nurturing a brand
  that commands love and loyalty.

Sep 2022 – Present
Director of New Business and Concept | Kinnest Group

• Innovate business concepts in line with strategic goals, market demands, and the
  competitive landscape.
• Collaborate with research partners for thorough market analysis, identifying new
  opportunities and assessing potential risks.
• Keep updated on industry trends and technologies that could influence strategic direction.
• Present new business proposals, detailing concept value and expected outcomes to
  stakeholders and leadership.
• Serve as the main point of contact for new business initiatives, liaising between the
  company and external partners or clients.

Oct 2022 – Aug 2023
Thailand Contributor | Courier Media, London

• Bi-monthly production of written reports on new trends, innovative brands/products, and
  notable entrepreneurs in Thailand for both online and offline publication content.

May 2014 – Aug 2022
Marketing Director | Kinnest Group

• Oversaw strategy and management for all family brands, including theCOMMONS, Little
  Pea, Roast, Ocken, Monty’s, and Treats.
• Directed brand conceptualisation, creative strategy, and product development, aligning
  with overall business goals.
• Initiated customer acquisition and retention strategies and led website development for
  brand families.
• Supported community-focused and sustainable campaigns and events, and managed
  talent development within the marketing team.

MAY 2013 – APR 2014
Brand Development Executive | Niche Nation

• Successfully led the brand refresh project and the launch of a new outlet of Niche Nation,
  a premium eyewear boutique at Central Embassy.

APR 2012 – APR 2013
Buying Manager | Mothercare Thailand

• Managed comprehensive purchasing across multiple product categories from the UK and
  local suppliers

APR 2011 – APR 2012
Buyer | We Do Asia

• Identified emerging trends and strategically secured products aligning with market
  demands for prestigious global brands, including MYKITA, Oliver Peoples, Moscot, and
  Chloe.

2009 – 2010
MSc, International Marketing Management | University of Leeds, UK

2005 – 2009
BA, Communication Management | Chulalongkorn University, Thailand

Fluent in English and native in Thai